After seven months of negotiations, the Spanish clubs have finally come to terms regarding the future distribution of TV revenues, which will come into effect in the 2014-2015 season.
Barcelona and Real Madrid had initially demanded to get 40% of total revenues, but they eventually settled for 34% (Atletico Madrid and Valencia will get 11%, while the other clubs will split the remaining 45%). Still, some clubs were not particularly happy with this new deal and decided to whine about it.
In fact, six clubs refused to sign this deal: Sevilla. Zaragoza, Villareal, Real Sociedad, Athletic Bilbao and Espanyol. Leading the charge was, of course, Sevilla's infamous president José María del Nido:
"Florentino claimed that it is important to have competitive teams in Europe, as this will bring more revenue to the league. To me, they play in the Champions League against Inter, Chelsea or Bayern, who are not earning the same.
"If I were one of those clubs, I would complain. Florentino's argument does not hold any more."
The six rebels are now going to take the case the court. They propose a system where clubs equally share 40% of total income, whilst 60% would be subject to different criteria: TV audiences generated, league position and standing.
But they're fighting a losing battle. Barcelona and Real Madrid are bigger than all the remaining clubs put together. Together, they have approximately 90 million fans only across Europe (Barcelona 58 million, Real Madrid 32 million) and they are the two biggest, most popular clubs in the world. People want to see Barcelona and Real Madrid play; neutrals want to see Messi or Cristiano Ronaldo play.
They couldn't care less about an Athletic Bilbao vs Sevilla match. Barcelona and Real Madrid generate huge profits to TV stations, hence why they get the bigger share of the revenues. They worked a long time to become such big clubs worldwide.
Until the other clubs can become as big and marketable as the two Spanish giants, they should just shut up because they're really fighting a losing battle. They can consider themselves happy that Barcelona and Real Madrid only get 34%, and not the 40% they initially demanded.