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Lionel Messi to open “The Messi Store”

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The Argentine star will have his own apparel collection

The Best FIFA Football Awards - Green Carpet Arrivals Photo by Michael Steele/Getty Images

Lionel Messi is launching a clothing brand in a partnership with MGO, a company with Tommy Hilfiger’s sister, Ginny, at the helm. The Barcelona star will launch a site called “The Messi Store” in July, with a full rollout expected in August. New items will be released each week on a limited basis.

The Argentina captain’s sister, Maria Sol Messi, will be in charge of designing the clothing.

It’s being billed as a “premium lifestyle brand with a sporty edge” that will create primarily menswear but will also feature some items for women as well.

The brand will reportedly partner with Savile Row tailor Richard James as well as the English shoe brand Tricker’s to sell tailored clothing in Barcelona. There will also be a Messi section of the Chinese online site Tmall.

Some items on sale will be autographed by the player himself.