During the official presentation of Jules Koundé on Monday, Barcelona president Joan Laporta announced the activation of the third “economic lever” with the sale of 24.5 percent of Barça Studios to Socios.com for 100 million euros.
The club also confirmed the news with a short statement a few minutes after Laporta’s announcement.
FC Barcelona announces the sale of 24.5% of Barça Studios to the company https://t.co/SkC8g62KY4 for 100 million euros to accelerate the club’s audiovisual, blockchain, NFT and Web.3 strategy.— FC Barcelona (@FCBarcelona) August 1, 2022
More details https://t.co/0sM9grct3L pic.twitter.com/5xcLWYg440
Barça Studios is the club’s platform to create and distribute video and audio content, and they can sell up to 49% as approved by club members back in June. Barça have only sold 24.5% today, meaning they can still deal a further 24.5% in the future if needed.
Laporta explained that the share of Barça Studios that is now fully controlled by Socios.com includes the newly launched NFTs, the club’s Fan Tokens and their Metaverse presence. Socios.com specialize in football cryptocurrency and already commercialize Barça’s Fan Tokens.
The club have one more financial “lever” they can activate with the sale of 49% of Barça Licensing and Merchandising (BLM), but that is not expected to be done in the short term unless the club receive an offer they can’t refuse.
Laporta also said during the announcement he’s optimistc that the sale of Barça Studios will allow the club to register the new summer signings “without any issues”. The president didn’t comment on the matter but it’s safe to at least speculate that Frenkie De Jong no longer has to be sold solely for financial reasons. This doesn’t mean Frenkie won’t leave, but his sale doesn’t seem to be a necessity anymore.