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Puma making “serious charge” to replace Nike as Barcelona’s shirt sponsor

The change could come as soon as the 2025-26 season

PUMA Island Showcase Photo by Brett Hemmings/Getty Images for PUMA

Barcelona and Nike have had a long-standing relationship, with the American company manufacturing the Catalan club’s uniforms for 25 years, but that partnership may soon be coming to an end thanks to Puma.

That’s according to Mundo Deportivo, who are reporting that the German company that sponsors teams like Borussia Dortmund, Manchester City and AC Milan and have high-profile deals with players like Neymar and Antoine Griezmann are making a “serious charge” to replace Nike as Barça’s main shirt sponsor, and that the prospect of the Blaugrana moving away from Nike has already become a topic of discussion in the dressing room.

MD says sources at Barça didn’t deny Puma’s interest but preferred not to discuss the theme as it’s a “complicated issue” within the club’s decision makers, thanks in large part to what has become a rapidly deteriorating relationship between Barça and Nike, who have had serious disagreements over the last few years.

Barça have complained about Nike not making enough products, with repeated shortages in stock at the club’s facilities in recent times. Nike also tried to renegotiate their deal during the pandemic to pay Barça less, while the Blaugrana argued they should be paid more as they are one of Nike’s largest sources of income.

The two sides very much don’t see each other eye to eye, and a renewal of their contract seems like the last possible option. And with Puma making a real push to take over and offer Barça a deal at the very top of the market as soon as the 2025-26 season, there is a real possibility that the 2024-25 campaign will be the last with the famous ‘Swoosh’ in the Barça shirt.

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