Rich British man Alki David is reportedly pretty confident of his deal to secure the Camp Nou’s naming rights. The news came out this week that Barcelona was going to be selling the naming rights for the Camp Nou to secure cash for the Covid-19 economic impacts. David owns health company Swissx and FilmOn.
“Both of my companies make sense for the Nou Camp name because of our association with sports. FilmOn TV has a vast array of sports channels running 24/7 despite the sports lockdown, while Swissx, my health company, has already planned the Swissx Games in Gstaad — and now we’re set to announce the Swissx eFoil Cup in Malibu.
‘Swissx Nou Camp has a nice ring to it. That is my preferred choice at the moment.’
David | Source
The biggest question is around price. The guess is that Barcelona could likely grab 30 to 40 million euros per year for the deal. However, given the economic impact of Covid-19, it’ll be interesting to see how much it finally goes for. Never underestimate a rich person wanting their companies’ name on something. Especially something like the Camp Nou.