First it was Philippe Coutinho, then we had the Ousmane Dembele rumours and now Barcelona have reportedly turned their attentions to Monaco’s Thomas Lemar.
According to French newspaper L’Equipe, Barca are one of seven clubs who are interested in tempting the winger away from the French champions this summer.
It’s a list of the usual suspects in truth with Arsenal, Juventus, Manchester United, Tottenham, Chelsea and City making up the rest of the list.
Quite how much substance there actually is to the report remains to be seen, although there’s no doubting Lemar enjoyed a stellar season last time out and is a hugely exciting player.
Recent speculation has claimed Arsenal have already had a bid rejected for Lemar, as they seek to strengthen amid huge uncertainty over the futures of Mesut Ozil and Alexis Sanchez.
Monaco have already lost Bernardo Silva to City while Fabinho, Benjamin Mendy, Tiemoué Bakayoko and, of course, Kylian Mbappe, have all been heavily linked with a move away. Such is the price of success it seems.
Bakayoko appears close to a move to Chelsea, and there have been other reports that Mbappe will stay and has been promised there will be no further departures, other than the midfielder.
The other potential problem is that Lemar has looked at his best on the left of the attack, which of course is Neymar's position.
Although he does drift infield and is capable of playing a variety of midfield positions, it could well be that despite all his talents, he's just not the right fit for Barca.
Josep Maria Bartomeu promised "big name signings" earlier this month and the Barca president has been speaking out about transfers again in recent days.
"In terms of signings, the Barça fans can be calm because next season we'll have a really competitive team that will fight for every trophy available to them from the first day," he told beIN Sports.
"I have a lot of faith in Robert Fernandez, Valverde, Urbano [Ortega] and everyone who is deciding on the team.
"It is not easy because we have a really good team, but we have to touch up in certain positions and that's what we're working on."
There's no doubting Lemar is good, but is he a good enough signing for Barcelona? It seems to be a question we have been asking a lot this summer already.